The problem with Sirius
If you have Sirius and/or XM, you will know what I am talking about. Sirius is struggling, and I know why. Here are the problems they need to fix:
- You have talkative DJs. Why on earth do you pay people to talk on satellite radio?! Trust me when I say that NOBODY pays $12 a month to listen to your DJ’s talk.
- The DJs you have are idiots. Here is how you save money - just play music!!! If we wanted to listen to stupid DJs talk about BS we would listen to free FM radio. Just play music and fire your talent. You can have one dude making $12 an hour sit and watch the computers playing music on 100 channels.
- Integrate XM and Sirius already. Why aren’t the channels aligned? The stations I listen to on XM in my car are on different channels than Sirius at my house. You could have aligned the channels in 10 minutes. What is the problem?
- Pay your “talent” based on ratings. Poll listeners to see how many are actually listening to Stern, Opie and Anthony, etc and pay them accordingly. Stern isn’t bringing in enough money to cover his costs, and that is a fact.
- Did I mention your annoying DJs? Why the @#$% did Sirius and XM think that we want to listen to the same annoying DJ prattle that we get inundated with on FM radio!? Fire the #$*@ing DJs on your music channels already. How Sirius figures that people want to listen to annoying DJs on their music channels is beyond me.
- Quit changing the programming every 4 days. Get Sirius and XM receivers on the same channels, with the same programming, and then leave it that way. Change it once a year or so if necessary, but stop the constant changing. Having to reprogram all of my radios 5 times a month is getting very old.
- Fire the DJs on the music channels. They suck. Big time.
Sirius CEO, Mel Karmazin
If you don’t get your act together, you are going to be out of business. In 5 years every single car on the road will have an iPod adapter and (gasp) maybe even mobile broadband which connects to FREE internet radio. You better fix your stupid problems and fast. Oh, and tell your CEO to start putting on some sun block and scale down the visits to the tanning salon to once a day, maximum.